Sunday, January 13, 2008
Book Review: All Marketers Are Liars
Review of "All Marketers Are Liars"
I just finished reading All Marketers Are Liars, as part of my quest for a Personal MBA. In this book Seth Godin paints an excellent depiction of what works and what fails in modern marketing. The premise of the book is that if you can craft a compelling and honest story, you can market your product (or service).
Successful marketers don't talk about features or benefits, they tell a story. While this story might only appeal to a particular segment of the market, to this market the story is believable and genuine and ultimately will make your product sell.
This was a wonderful read, you can now officially color me a fan of Godin.