Wednesday, January 07, 2009

Book Review: Little Green Book of Getting Your Way by Jeffrey Gitomer

Years ago I was given a copy of Jeffrey Gitomer's "The Little Red Book of Selling" and promptly did nothing. Wow, what a mistake. After being recommended, and this time reading, the "Little Green Book of Getting Your Way", I immediately started reading other Gitomer.

No this ain't no piece of historic literature, but is a down-to-earth view on what life is all about.

Jeffrey presents practical and ways to implement key principles of persuasion and influence. This is a valuable read for anyone in sales, including those like me, that need to sell theirself every day.

I highly recomend this fun-to-read and practical book for just about anyone in business.

Tuesday, January 06, 2009

Book Review: The Dip by Seth Godin

I very much like the writing style of Seth Godin, The Dip: A Little Book That Teaches You When to Quit (and When to Stick) excels in plain-English commentary about when to quit and when to stick with it. Seth explains that there are three potential paths to most decisions: The Dip, The "Cul-de-sac" and the Cliff.

The Dip: Your project/initiative/whatever is all fun in the beginning, your all jazzed up and highly motivated. Then, quit all of a sudden somethign happens and things get really hard. Now you have a choice to make, stick with it or cut your losses.

The "Cul-de-sac": French for dead-end, no matter what you do, you spin your wheels and stay stuck in the mud, these are your typical dead-end jobs and go-nowhere projects. Cut losses here!

The clif: Situations where you cannot quit until the whole thing falls apart. Quitting is often difficult but necessary.

Find a way to quit Clifs and "Cul-de-sac" projects, jobs, etc.

Questions to ask yourself before quitting:
Am I panicking?
Who am I trying to influence?
Am I making measurable progress?

So at the end of the day if there is no pay off, quit!