Monday, March 30, 2009

Book Review: The Elegant Solution

I recently read "The Elegant Solution: Toyota's Formula for Mastering Innovation" by Matthew May. This book really hit home with me and I was able to implement a few of the key ideas from the book in my business life almost immediately.

I am in the professional services business, so while it is not my official role to build products; this book has shown me the light … everyone within an organization is responsible for that organizations “product”. Weather that “product” is a physical good, a service sold to customers, or even an administrative “service” that is “sold” internally.

If you an individual contributor stuck in a job, a manager stuck in the day-to-day or an entrepreneur looking to build the next iPod, this book is for you.
Some key points from the book:
  • Discipline and Creativity are not mutually exclusive, the creative process can be enhanced through control
  • Leverage conflicting goals to invent superior products and services (Do more with less)
  • Baby steps are generally more effective then radical change
  • Build solutions that will solve today’s problems
  • Innovation requires all people in an organization, not just the folks in R&D
  • Reflection is critical for growth
Take the time to read this book, and create a new tomorrow.

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