Monday, August 24, 2009

Audiobook Review: Crowdsourcing



A few weeks back I took my kids to the library. They were all excited to finally get their own library cards and pick out books on their own. I, on the other hand, was excited to see Crowdsourcing available on Audio CD and took a copy home.

As an employee of Salesforce.com, I know all to well about Dell’s Ideastorm user community website, as well as a few other examples that Jeff Howe discusses.

I found this Audiobook to be well written, not to mention well read by Kirby Heyborne.

The book discusses the concept of Crowdsourcing, a term coined by Howe back in 2006, its early pioneers and its evolution.

Listeners will find the audiobook descriptive and fun to listen too on the drive home. Fortunately the audiobook does not go into intricate details and formulas. While this makes it a great listen, this might be seen as a shortcoming in the text based version.

The Audiobook focuses on describing how regular people (in crowds) are being tapped to provide research, solve problems, create products (photos, programs, audio, etc.) and feedback in unique ways, sometimes at a nominal fee and sometimes for nothing more than the modern day version of bragging rights.

Crowdsourcing succeeds in being both entertaining and enlightening and I found it quite motivational…perhaps enough to get that special project of mine started.