Wednesday, April 25, 2012

TED Leading Wisely: Measuring what makes life worthwhile

iTunes U CourseTED Talks Leading Wisely
Lecture (iTunes)Chip Conley: Measuring what makes life worthwhile
Alas, my last post in my self-paced "Leadership" course is complete. In this presentation, Chip Conley questions what it is that we are working for and how this relates to our lines.

He channels Abraham Maslow and his Hierarchy of Needs, something that I have not pondered since the late 80's, and demonstrates how he applied this to measuring employee satisfaction in his businesses. Chip breaks the hierarchy down to simply: Survival, Success and Transformation.

Survival: Physiological & Safety (Tangible)
Success: Social/Belonging & Esteem
Transformation: Self-Actualization (Intangible)

94% of Managers believe that intangibles are important yet less than 5% actually have a way of measuring them.

Quote from Albert Einstein: "Not everything that can be counted counts, and not everything that can be counts be measured counted". Chip goes a bit beyond this statement and figured out some way to track things like happiness.

Chip goes on to discuss his trip to Bhutan and how he came to learn that "create the conditions for happiness to occur" as part of their culture. Taking this as far as measuring their GNH: Gross National Happiness. This as opposed to most Western countries focusing on GDP.
Very interesting discussion, I look forward to reading more from Mr. Conley.